Glenda Bautista is a technical product manager and systems architect, living and working in New York City. She primarily specializes in systems and methods for advertising servers and networks, with a background in business intelligence, online publishing, rich media, and search technology.
Prior to becoming an independent consultant, Glenda worked with internet companies & online media businesses, large & small, in both Silicon Valley & Silicon Alley and was a sales engineer, back-end engineer, front-end developer, and web designer at companies such as DoubleClick, McClatchy Interactive, Healthline Networks, and Technorati. Her creative and technical implementations have appeared on various sites owned by online media networks such as AOL Time-Warner, IAC, NBC Universal, Viacom, United Media, Expedia Media, Meredith Corporation, Hearst Corporation, and Hachette Filipacchi Media; as well as web properties such as Kelley Blue Book, NASDAQ, Altavista, and Travelocity. Her work has been awarded with an American Advertising Federation Addy Award (2000) and a Bronze Clio Award in Internet Advertising (1999). Her intellectual property in online advertising is currently held by an internet behemoth that begins with the letter G.
In addition to her professional work, she presents technology workshops for non-profit organizations, curates talks for conferences, appears on industry panels, and mentors young adults. Her particular areas of expertise and personal interest are in independent publishing, writing and journalism for the web, women of color in technology, racial diversity in technology and media, internet advertising, collaborative applications and technologies, content syndication, social justice, grassroots organizing, localization, privacy and online identity, taxonomy, ontology (the Semantic Web and bioinformatics), content management, search engine optimization, and bridging technology and the arts. The earliest of her efforts in independent publishing and blogging were featured in Reuters Technology (2002).
Glenda is currently pursuing a dual Master of Business Administration (MBA) and Master of Science at Fordham University in Information Systems (MSIS). She holds a Bachelor of Arts (BA) in English from the State University of New York (SUNY) at Albany, with a double minor in Journalism and Fine Arts. She was one of the first 25 undergraduates to be admitted to the Department of English’s Writing Sequence pilot program, which operated in conjunction with the New York State Writers Institute. While there, she received the University President’s Leadership Award in her senior year for her outstanding long-term commitment to community service across an array of cultural, arts, and media organizations on a national, state, and local level.
